![]() So now we're starting to understand something a little more interesting." They want to see their kids names in the newspaper. What are you selling? It took him a minute and goes, Well, I'm selling the fact that parents are spending money to be have their kids on a football team. Nothing but what are you really selling? Well, I'm selling it to mostly the high school teams, and really what I'm selling is, you know that parents can see their kids and media coverage. "I was talking to somebody the other day and I said, What are you selling because I'm selling media coverage for football teams? I'm like, OK, great, you know, because all football teams need people to know where they're at.
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